People's Art, Culture & Education Foundation

People's Art, Culture & Education Foundation is a not-for-profit institution established with the vision of advancing education, arts, culture, heritage, environmental sustainability, innovation and social development through meaningful public initiatives. As the philanthropic arm of People's Group, the Foundation serves as a platform for creating lasting social and cultural impact by bringing together institutions, communities, artists, scholars and thought leaders.

Guided by the belief that culture is an essential pillar of societal progress, the Foundation actively promotes initiatives that preserve heritage, encourage artistic expression, nurture creativity and create opportunities for learning, dialogue and collaboration. Its work extends across education, research, healthcare, community development, environmental stewardship and the promotion of literature, cinema, performing arts and other creative disciplines.

The People's International Film Festival of India (PIFFI) is one of the Foundation's flagship cultural initiatives. Conceived as a global platform for cinematic excellence and cultural exchange, PIFFI reflects the Foundation's commitment to fostering creativity, encouraging meaningful storytelling and connecting filmmakers, audiences, students and industry professionals from across the world.

Through PIFFI and its wider initiatives, People's Foundation seeks to strengthen India's cultural ecosystem, support emerging creative talent, promote international collaboration and position Bhopal and Madhya Pradesh as vibrant centres of arts, culture and creative industries. The Foundation is committed to building initiatives that create enduring value for society while celebrating the transformative power of knowledge, creativity and human expression.